Entrepreneurship is no joke. It takes strategy and planning that no one could ever prepare themselves for. So when we took a step back and looked at our own biz with a critical eye after 7 years, we saw some things that we missed. Things that fell through the cracks that we never even knew we needed to know.
We also got tired of small biz conferences that skipped all that stuff. Sure, that stuff might not always be pretty, and we can promise you it isn’t always the shiny fun stuff, but our biz desperately needed them. So we created the before. conference; not to talk about the fun, typical entrepreneur topics, but to get down to the nitty-gritty of the things we missed along the way. The things we wanted to learn from and to say we were better off after learning them.